About
Hi, I’m Magnus.
I build custom software and automations for small and growing teams — the kind of unglamorous, behind-the-scenes work that quietly removes hours of manual effort from people’s weeks.
I started doing this because I kept seeing capable teams held back by busywork: copying data between tools, chasing the same follow-ups, babysitting spreadsheets. None of it needed a person — it just needed someone to build the thing that does it.
I work solo and deliberately. That means you talk to the person actually building your software, in plain language, with no account-manager telephone game.
What I stand for
How I work
Plain language
No buzzword soup. I explain what I’m building and why, in words that make sense.
Outcomes over hours
Success is measured in time saved and headaches removed — not in lines of code.
Transparent process & pricing
You’ll always know the scope, the cost, and where things stand.
Built to outlast me
I hand over documentation so you’re never dependent on me to keep things running.
Let’s find the work software should be doing for you
A free, no-obligation 30-minute call is the easiest place to start.