Custom software & automations
I build custom software and automations that quietly do the work your team shouldn't have to.
Cut the manual busywork, connect your tools, and let software handle the repetitive parts of your business — so your team can focus on the work that actually needs a human.
Sound familiar?
Most growing teams lose hours every week to work a computer should be doing.
Copy-paste between tools
The same data re-typed into your CRM, spreadsheet, accounting and email — over and over.
Manual follow-ups
Leads and tasks that slip because someone has to remember to chase them.
Spreadsheets holding it together
Fragile sheets that only one person understands and everyone is afraid to break.
No time to fix it
You know it should be automated — but nobody has the capacity to build it.
What I do
Stop doing by hand what software can do for you
Three ways I help teams stop doing by hand what software can do for them.
Workflow & business automation
Kill the repetitive work.
A reliable automation that does it for you — typically several hours back per week and fewer human errors.
Learn more →Custom internal tools & dashboards
Replace the fragile spreadsheet.
A simple, purpose-built tool your team actually likes using — with the data and views you need in one place.
Learn more →Integrations & AI-assisted workflows
Make your tools talk — and add AI where it earns its keep.
Connected systems and, where it genuinely helps, AI that drafts, sorts or summarises — with a human still in control.
Learn more →Simple, transparent process
How it works
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1
Discovery call
A free 30-minute call. You describe the manual headache; I tell you honestly whether it’s worth automating and how.
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2
Plan & quote
A clear, fixed-scope plan: what gets built, what it costs, and the time you’ll get back.
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3
Build
I build it, keep you in the loop, and test it against your real workflow.
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4
Hand off
You get something that just works — plus the documentation to run it without me.
Why work with me
Plain language. Real outcomes. No buzzword soup.
I’m an independent builder, so you talk to the person actually making your software — not an account manager. I’ll tell you honestly whether something is worth automating, give you a fixed quote before any work starts, and hand over documentation so you’re never locked in.
- Outcome-led — measured in hours saved, not lines of code.
- Fixed-scope quotes — you know the cost before we start.
- Built to outlast me — documented and handed over.
- One point of contact — me, in plain English.
Newer to my public track record? The examples in my work are clearly labelled illustrative scenarios — representative of the kind of work I do.